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Learner Persona Template (with examples)

Discover your target audience with learner personas.

Enhance your learning experience design process by using learner personas for more impactful and creative training solutions.

Download our free guide and customisable template to create learner personas now that'll lead to better learning. This template will help you develop learning with:

  • Better Personalisation: Understand the unique needs, motivations, and preferences of learners, and create personalised learning experiences.
  • Increased empathy: Gain a deeper understanding of the learners you're and have a more human-centered approach to learning design.
  • Improved effectiveness: Learning experiences can be more relevant and engaging to learners, leading to improved learning outcomes.

Want to learn more about how to use learner personas? Read our article; '8 Tips for Using Personas in Your Learning Design'!

Here's Why Learner Personas Matter:

Enhancing Engagement

Learner personas enable educators to tailor their content and teaching methods to better engage learners. By understanding their interests and motivations, educators can design lessons that resonate more deeply.

Personalising Learning Experiences

Personalisation is key to effective education. Learner personas help in creating customised learning paths, ensuring that each learner's unique needs are addressed, leading to better educational outcomes.

Key Components of a Learner Persona:


Demographics provide the basic background information about learners, such as age, gender, occupation, and educational background.


Psychographics delve into learners' interests, attitudes, values, and lifestyles. This helps in understanding what motivates and influences their learning behavior.

Learning Preferences

Understanding how learners prefer to consume information is crucial. This includes their preferred learning styles (visual, auditory, kinesthetic), the types of content they engage with, and their technological comfort levels.

Benefits of Creating Learner Personas:

Creating learner personas offers numerous benefits for your learning design efforts. Learner personas help you identify and understand your target audience's pain points and challenges.

By understanding their needs and motivations, you can design learning experiences that directly address those pain points and provide solutions.



Get the Learner Persona Template PDF

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